Own Your Crown

Spotlighted by outlets like Adweek, Good Morning America, and Yahoo News- Own Your Crown is a love letter celebrating the deep and important rituals that generations of Black women pass down to one another. The culturally rooted project honors hair as an act of self-empowerment while supporting moments of tradition carried on in Black communities across the nation.

Read and learn more on Good Morning America.

Production Company: Phenomenal

Creative Agency: HAYDEN5